Soccer isn’t on the radar of most red-blooded Americans. So to give them a reason to care about the world’s most popular sport, we wanted to familiarize potential fans with the players themselves. Get to know them, learn their names, their innermost thoughts and desires, and hopefully buy a ticket to see the team that represents the great City of Seattle.
So we asked fans to, “Make A Date with A Sounder.” The result was continuing to sell-out every league match, set records for average attendance and lead the league in season-ticket sales.
— Featured in Communication Arts —
We took out a full page at in Seattle Weekly and The Stranger to show upcoming dates, but also feature a "Sounders Seeking Fans" dating section, plus other fake dating adds directing toward ticket sales.
Finally, for fans looking to renew their season tickets, we gave them a chance to go on a virtual dinner date with their favorite players (as they ask them to renew their tickets, of course).
CLIENT: Seattle Sounders FC | AD: Andy Westbrock | CW: Matt Kappler | CD: Ian Cohen | AGENCY: Wexley School for Girls | DEV: LitFuse