Sound Transit – Link is the Link — Andy Westbrock

With Seattle’s place on the list of “cities with the worst traffic in the nation” permanently ensconced, robust light rail service continues to be more crucial to the region than ever before. And with expanded service, Sound Transit was looking to demonstrate the emotional end benefit of what light rail ultimately facilitates: bringing people closer together through safe, reliable transit.

The best way to do it? Showcase the social connections and countless unique experiences that our great city has to offer. Because whether you’re a sports fan, gourmet taco fan, or big fan of spending the day belly flopping on the lake, Sound Transit’s newly expanded 1 Line has something to offer you.

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In using all of our assets to the fullest (from a more than modest budget) across TV, OOH and print, we were also able to take each animated station into social (4:5 and 9:16), each one featuring the various stops on their own.

We captured all the fun in full intricate detail with animation partner Laundry, who helped us bring both the Seattle locations and our cast of characters to life in a “wait, I want to watch that again!” kind of way.