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Sue's Thoughts

Back in mid March, we got word from Symetra there might be a chance to shoot with the living legend that is Sue Bird. We’d get one day and it would happen—most likely—sometime in April. So Andrew Gall and I started putting together ideas and scripts, not really knowing what might come of them, or when things might happen. And since Sue has hinted this might be her last season in the WNBA as she nears retirement, it seemed like a pivotal time for her partnership with Symetra. Sue reflecting on her career, thinking about what she’d tell her younger-self seemed like a good place to start.

Then, without about 10 days to prep, we heard April 7th was our day—Sue would be available and in Seattle. So we jumped into action! Luckily, we already had a director and production company in mind (Zia Mohajerjasbi with Society), and as luck would have it, they were available! Then, our world-class CF producers (namely MacKenzie Huff) along with our clients and account team, made it all come together—and fast! It was a huge team effort by everyone involved.

It was a whirlwind tour, but everything came together great! We quickly worked out script nuances, wardrobe and found a location, which was difficult with COVID protocols and on short notice. Then on shoot day, Sue was the total pro she’s always been when we’ve been fortunate enough to work with her. And, not surprisingly, she nailed practically every shot. It’s amazing how that is when you’re working with someone who’s a master of their craft. And seriously, she wasn’t clanking them in, either. This behind the scenes GIF below shows it exactly. It was like that every take. Swish. Every time. Swish. Amazing.

Anyway, this is a long way of saying it was a very fun and rewarding production process, and we’re all very excited with how it turned out. We have a few more things that will accompany this, but for the time being, we hope you enjoy the spot:

The Path to Parenthood

The path to becoming a parent looks different for everyone, and sometimes that journey isn’t exactly an easy one. And in the Pacific Northwest, there are few organizations more well-versed in that journey than Seattle Reproductive Medicine. So we worked with SRM’s knowledgeable staff to find and tell three stories from their patients to help shed some light on a few of those different paths, and help to inform others that may be facing some of these same questions.

Andy Westbrock
Salmon Says

The spawning season for chinook salmon isn’t for another six months, but I couldn’t wait to birth my own salmon creation. So here ya go! I used a simple three color pallet (cyan, magenta & yellow) multiplied together—which I’ve always been a big fan of because you then get a total of seven colors as they blend together in different combinations. So something that’s pretty simple and basic can become more dynamic depending on how you overlap the three layers, akin to screen printing.

Goodwill "Be A Little Extra. Do A Lot of Good." Holiday Campaign

When it comes to your holiday shopping, Goodwill may not always be the first place that comes to mind. But for savvy shoppers who are looking for one-of-a-kind items, look no further! We created these three quick videos that ran on social and in-store to remind us there’s more than just ugly sweaters to be found in the aisles of Goodwill—not to mention the fact you’re keeping countless items out of landfills AND helping others gain jobs and job training through other Goodwill programs. Which, if you ask me, fits the holiday spirit perfectly!


Andy Westbrock
Seattle Icons Welcome Everyone Aboard Sound Transit
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Three new stops on Sound Transit’s Link light rail bring neighborhoods throughout the region closer together. ​​​​​​​With stations opening in the Roosevelt, U District, and Northgate neighborhoods, Sound Transit needs to let riders know when the new stations open, and entice them to explore everything each newly-accessible neighborhood on the route has to offer. So who—and what—better to spread the news than the local neighborhood legends themselves?

CLIENT: Sound Transit | AD: Andy Westbrock | CW: Theo Henry | GCD: Vince Soliven | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: PJ Richardson | PROD: Laundry | SOUND: Bad Animals

Wild Caught. No Catch.

Everything comes in a box these days. So maybe mail ordered seafood delivered to your doorstep by a complete stranger who’s dressed in brown shorts shouldn’t sound so weird—but when you say it like that it definitely does

But whatever, it’s the 21st century. We basically live in the future where no one leaves there home ever and did we mention the seafood is flash frozen so it’s basically as fresh as the day it was caught? Well, now that I have your attention, that’s what Vital Choice does. So, if you love yourself some seafood, it’s about time you watch these spots for a new campaign we just did for them. And while you’re at it, order yourself a box, too. My favorite is the Wild Salmon Sampler, if you’re wondering.

CLIENT: Vital Choice | AD: Andy Westbrock | CW: Karina Zack | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Matt Clark | PROD: StraightEIGHT | EDIT: Brian Alter | VFX: Jane | SOUND: HEARby | COLOR: Thatcher Kelley

Andy Westbrock
Gesa Credit Union - A Healthier Approach to Money
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The “rules” around money have always been…confusing. When you should retire, how much to put down on a house, when to save and when to spend… let’s face it, not many of those rules hold true anymore. Our challenge was to help people feel confident about something that’s historically uncomfortable to acknowledge: their finances. And by playing on the (questionable) money advice we’ve all gotten, we helped Gesa Credit Union stake a claim in the crowded Washington market by showing people there’s a healthier approach to money.

The other cool thing about this campaign launch was that it was a major rebrand for Gesa, now the second largest credit union in the state. With this, they unveiled a completely new logo, website, design look and feel, plus a fresh market as they branched out from Eastern Washington into Western Washington, and the Puget Sound region. And the team we worked with at Gesa was super awesome to work with, too. It was a true collaboration on every step of the way, which makes it real easy to be proud of all the work we’ve done and continue to do.

CLIENT: Gesa Credit Union | AD: Andy Westbrock | CW: Karina Zack | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Craig Brownrigg | PROD: Hobby Film | EDIT: Brian Alter | SOUND: HEARby | COLOR: Joel Voelker

Sketchy Wheels
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Yes, I drew this for fun, but it also could serve as a public service announcement—if your bike wheels look like this, just walk. Take the bus. Stay home. It’s not worth risking your life to ride a bike with clearly terribly defective wheels. Seriously, look at them! They’re all over the place. What a mess.

Anyway, always wear your helmet and lots and lots of Spandex, too.

A Mouse in the House

I have heart for all animals, but for some reason, I have a certain soft spot for mice. Perhaps it’s my love for underdogs, because many people might see a mouse as one of the more insignificant mammals, but the reality is they’re extremely important to any ecosystem they call home.

Now don’t get me wrong, I definitely don’t get excited when I see them scurrying around a backcountry campsite, or any other place you’d rather not have to deal with them, but that doesn’t stop me from wanting to draw one.

The Wheels of Sound Transit Go 'Round and 'Round
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Even as the world stopped in the face of a global pandemic, the wheels of public transit still need to go ‘round and ‘round. So Sound Transit, which provides mass transportation to tens of thousands of people in the Pacific Northwest via bus, light rail and train each month couldn’t go into lockdown, even as many of of did. Commuters—and especially front-line workers—still needed them more than ever. The wheels of Sound Transit couldn’t stop. And they didn’t. As vaccinations rolled out across our region, our challenge was to welcome anxious riders back to a safe transit option—one that never took its foot off the gas. An emotional and undeniably catchy take on the well-known children’s song did just that.

CLIENT: Sound Transit | AD: Andy Westbrock | CW: Theo Henry | GCD: Vince Soliven | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Tony Fulgham | PROD: All Is Well | EDIT: Brian Alter

Resurrecting a Dead Baby
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Just because this adorable little baby died along with a campaign that unfortunately didn’t make the cut doesn’t mean it must stay dead. So the act of being resurrected in a simple blog post will have to suffice (one that, lets be honest, few people probably read—but thank you for your viewership whoever you are!). So anyway, sorry baby, this will have to do.

Feeling Foxy
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Do you ever just feel like drawing a fox? Well, that’s how I was feeling the other day. So I did. Started out in Photoshop and ended up finishing it in Adobe Fresco, which is a pretty cool new-ish program from Adobe if you haven’t given it a try. Highly recommended for illustrating foxes and many other various non-fox things as well.

Seattle Mariners Reimagining
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You may have noticed that Major League Baseball is a little different this year. No fans. 102 less games. Lots of masks. High-fiving has been outlawed. And speaking specifically for the Seattle Mariners, they’re being “reimagined.” Most of the old stand-by players are gone—traded away or left to free agency. And replacing them are the fresh young faces of a youth movement, in fact, one of the youngest rosters in all of MLB.

So what do you do when the team enters a “rebuild” or a “refresh?” Well, you do the same thing with the advertising and reimagined that, as well. We talked about the future of the team, as well as the present, and even looked back to the past in a few places. But mostly, we focused on the current energy and attitude of these new-look Seattle Mariners which will be growing and evolving for years to come.

The 2020 MLB season didn't look the same, and neither did the 2020 Seattle Mariners. With a retooled roster and some of the youngest rising stars in the game, we looked to the capture the excitement and energy of the team in each spot. This :45 "Anthem" for example, ran during opening day and showed off several of the Mariners minor league stars, who are a major part of the teams near future. Client: Seattle Mariners Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Sr. Art Director: Andy Westbrock Sr. Producers: MacKenzie Huff & Patti Emery Production Co.: Vossler Director: Josiah Savage Executive Producer: Craig Stevens Music: Captain Midnite Audio: Clatter & Din Sound Designer: Sam Gray

This first video was used for Opening Day, which has an extra section showing some of the team’s (and for that matter, all of baseball’s) top prospects in Jared Kelenic, Julio Rodriguez, Logan Gilbert, Cal Raleigh and George Kirby.

The 2020 MLB season didn't look the same, and neither did the 2020 Seattle Mariners. With a retooled roster and some of the youngest rising stars in the game, we looked to the capture the excitement and energy of the team in each spot. Client: Seattle Mariners Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Sr. Art Director: Andy Westbrock Sr. Producers: MacKenzie Huff & Patti Emery Production Co.: Vossler Director: Josiah Savage Executive Producer: Craig Stevens Music: Captain Midnite Audio: Clatter & Din Sound Designer: Sam Gray

The 2020 MLB season didn't look the same, and neither did the 2020 Seattle Mariners. With a retooled roster and some of the youngest rising stars in the game, we looked to the capture the excitement and energy of the team in each spot. Client: Seattle Mariners Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Sr. Art Director: Andy Westbrock Sr. Producers: MacKenzie Huff & Patti Emery Production Co.: Vossler Director: Josiah Savage Executive Producer: Craig Stevens Music: Captain Midnite Audio: Clatter & Din Sound Designer: Sam Gray

The 2020 MLB season didn't look the same, and neither did the 2020 Seattle Mariners. With a retooled roster and some of the youngest rising stars in the game, we looked to the capture the excitement and energy of the team in each spot. Client: Seattle Mariners Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Sr. Art Director: Andy Westbrock Sr. Producers: MacKenzie Huff & Patti Emery Production Co.: Vossler Director: Josiah Savage Executive Producer: Craig Stevens Music: Captain Midnite Audio: Clatter & Din Sound Designer: Sam Gray

The 2020 MLB season didn't look the same, and neither did the 2020 Seattle Mariners. With a retooled roster and some of the youngest rising stars in the game, we looked to the capture the excitement and energy of the team in each spot. Client: Seattle Mariners Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Sr. Art Director: Andy Westbrock Sr. Producers: MacKenzie Huff & Patti Emery Production Co.: Vossler Director: Josiah Savage Executive Producer: Craig Stevens Music: Captain Midnite Audio: Clatter & Din Sound Designer: Sam Gray

CLIENT: Seattle Mariners | AD/DESIGN: Andy Westbrock | GCD/CW: Andrew Gall | ECD: Mike Hayward | AGENCY: Copacino Fujikado | PROD: Vossler | DIR: Josiah Savage | DP: Josh Gunkler | MUSIC: Captain Midnight | AUDIO: Clatter & Din | SOUND: Sam Gray

Andy Westbrock