Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson. Client: Symetra Life Insurance Company Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Associate Creative Director: Andy Westbrock Sr. Copywriter: Caroline Henry Sr. Producer: MacKenzie Huff Production Co.: O. Positive Director: Jess Coulter Executive Producer: Ralph Laucella Post Production: Arcade Edit NY Editor: Ali Mao Producer: Fanny Cruz Color: Company3 NY Colorist: Jaime O'Bradovich Record + Mix: HEARby Sound President/Creative Director/Engineer: John Buroker

2020 has looked quite different for everyone—even for international sports stars like Sue Bird and Megan Rapinoe. But that doesn’t mean they’ve just been at home twiddling their thumbs during a worldwide pandemic. They’ve actually been quite busy, as you can see from Symetra’s latest campaign featuring the duo from their home in Connecticut, showing them working from home, rearranging furniture, and even trying some new baking recipes. And luckily they have Symetra to help plan for their financial futures as well.

We worked with production company O Positive and director Jess Coulter to shoot remotely, literally handing the camera, audio equipment, props and lighting over to Sue and Megan, while the rest of us were back on the west coast (Seattle and Los Angeles respectively). So hats off to Sue and Megan for not only doing all the shooting and work “on set,” but also memorizing their lines and ACTING (remember, they’re world-class athletes, not necessarily trained actors)! The spots also premiered during the 2020 ESPY Awards which were hosted remotely by Sue, Megan and Russell Wilson, which made it all the more fitting.

Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson. Client: Symetra Life Insurance Company Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Associate Creative Director: Andy Westbrock Sr. Copywriter: Caroline Henry Sr. Producer: MacKenzie Huff Production Co.: O. Positive Director: Jess Coulter Executive Producer: Ralph Laucella Post Production: Arcade Edit NY Editor: Ali Mao Producer: Fanny Cruz Color: Company3 NY Colorist: Jaime O'Bradovich Record + Mix: HEARby Sound President/Creative Director/Engineer: John Buroker

Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson. Client: Symetra Life Insurance Company Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Associate Creative Director: Andy Westbrock Sr. Copywriter: Caroline Henry Sr. Producer: MacKenzie Huff Production Co.: O. Positive Director: Jess Coulter Executive Producer: Ralph Laucella Post Production: Arcade Edit NY Editor: Ali Mao Producer: Fanny Cruz Color: Company3 NY Colorist: Jaime O'Bradovich Record + Mix: HEARby Sound President/Creative Director/Engineer: John Buroker

Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson. Client: Symetra Life Insurance Company Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Associate Creative Director: Andy Westbrock Sr. Copywriter: Caroline Henry Sr. Producer: MacKenzie Huff Production Co.: O. Positive Director: Jess Coulter Executive Producer: Ralph Laucella Post Production: Arcade Edit NY Editor: Ali Mao Producer: Fanny Cruz Color: Company3 NY Colorist: Jaime O'Bradovich Record + Mix: HEARby Sound President/Creative Director/Engineer: John Buroker

Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson. Client: Symetra Life Insurance Company Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Associate Creative Director: Andy Westbrock Sr. Copywriter: Caroline Henry Sr. Producer: MacKenzie Huff Production Co.: O. Positive Director: Jess Coulter Executive Producer: Ralph Laucella Post Production: Arcade Edit NY Editor: Ali Mao Producer: Fanny Cruz Color: Company3 NY Colorist: Jaime O'Bradovich Record + Mix: HEARby Sound President/Creative Director/Engineer: John Buroker

Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson.

CLIENT: Symetra Life Insurance Co. | AGENCY: Copacino Fujikado | AD: Andy Westbrock | CW: Theo Henry | GCD: Andrew Gall | CCO: Mike Hayward | PROD: O. Positive | DIR: Jess Coulter | EDIT: Ali Mao at Arcade Edit NY | COLOR: Jaime O'Bradovich at Company3 NY | AUDIO: John Buroker at HEARby

Oregon is known for a lot of great things; the amazing Pacific Coastline, towering volcanoes of the Cascade Range, and every single episode of Portlandia. But you may not know it’s also one of the best places in the world to grow the fickle pinot noir grapes needed to make pinot noir wine—specifically in the famed Willamette Valley. It’s there in the Dundee Hills region where you’ll find Erath Winery, makers of Oregon’s No.1 selling pinot noir.

It was this fact we dove into head first. That Erath is the culmination of all the best things about Oregon’s culture, climate and soil coming together in a bottle of wine. And every time you open a bottle of Erath, you’re invited on a sensory excursion to Oregon, no matter where you happen to drink it. Which is why we dubbed it, “An Oregon Original.”

I’m a big fan of Oregon (and the Pacific Northwest in general), so this was personally a super fun campaign for me to work on. You don’t have to twist my arm to conceptualize what Oregon means, look through beautiful photos of Oregon landscapes and create a voice that captures the same essence. So hopefully that passion comes through in what you see here.

CLIENT: Erath Winery | AD: Andy Westbrock | CW: Carla Sparks | ECD: Mike Hayward | AGENCY: Copacino Fujikado

Not sure if #monstermonday is a thing, but here’s a monster (of some sort) on a Monday.  

It’s about time. If Edgar’s remarkable slash line of .312/.418/.515 and game changing career as a DH didn’t get him into the Baseball Hall of Fame, then the fact he’s the nicest man in the world should have sealed the deal. Luckily, it finally came together and he will forever be enshrined in Cooperstown. For Andrew Gall and I, it was an honor to once again help create another congrats ad for the Seattle Mariners for another generational player such as Edgar Martinez. So who’s next? I’m looking at you, Ichiro!

Whenever you can take an assignment and make something more out of it is a win in my book. Either way you’re going to put a lot of work, time and money into something, so why not go above and beyond in some way. 

That was our goal when Premera Blue Cross, Washington State’s largest health insurer, asked us to help inspire their employees to bring their ideas and open minds into work each day. So we came up with a bunch of fun stuff we implemented, but one piece I’m especially proud of is an entrance design to inspire employees immediately as they walk into the office. And Communication Arts thought so too, including it into their Typography Annual, which is always a special honor. 

A custom Moleskin journal I made for a personal project using linocut printing.

It’s not very often you get to make an ad from an entire organization—but also on the behalf of a city, fan base and perhaps even an entire league—about a transendent, Hall of Fame player like Ken Griffey Jr.

Yes, it’s just an “ad,” but it’s also a love letter. It’s also something that the player it’s about, who inspired an entire generation of athletes, is going to read himself. And autograph. And that the organization will frame and present it to you and the agency. 

So yeah, it might just be an ad, but it’s also more than that. And it was a pretty cool experience having a hand in that.  

To celebrate Earth Day, Seattle Goodwill teamed up with KEXP to put on a concert with local bands Ivan & Alyosha and Lemolo to help raise awareness about how donating to Goodwill can help keep more clothing, books and other household items out of landfills.

Research showed the average person throws away 70 lbs. of clothing every year. So along with the Sustainable Sounds concert, we also partnered with local Seattle influencers to promote #Give1Pound to help reduce clothing waste in landfills—so we asked them to just Give1Pound of donations to Goodwill.

Last week, the new Mariners player commercials made their debut, and they turned out as fun as it was to help make them. We found out that Nelson Cruz has his own side-hustle (which seems pretty conveniently tied to his main-hustle), as well as discover a new image for Kyle Seager, one of the leagues most consistent, hardworking veteran players. Plus, we get see some new players getting to know the personal details of King Felix Hernandez, and reveal that Robinson Canó bares a striking resemblance to another Mariner great.

Check them out and vote for your favorite here, as well as watch the out-takes.

Client: Seattle Mariners Agency: Copacino+Fujikado Art Director/Copywriter: Andy Westbrock Copywriter: Andrew Gall Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Prod Co: Blue Goose Productions Director: Ron Gross Ex. Producer: Bill Hoare Editor: Troy Murison, Dubs Inc.

Client: Seattle Mariners Agency: Copacino+Fujikado Art Director: Andy Westbrock Copywriter: Andrew Gall Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Prod Co: Blue Goose Productions Director: Ron Gross Ex. Producer: Bill Hoare Editor: Troy Murison, Dubs Inc.

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The massive WSU 125 we created for Washington State University to commemorate all of their incredible academic achievements over the past 125 years looks as good in print as it does in real life. A big thanks to goes out to Communication Arts and the judges for selecting the WSU 125 into the Typography Annual 6. It's an honor to be listed along many other amazing pieces of typographic beauty. Be sure to pick up a copy and see for yourself.

And if you'd like to check out more on the project for Washington State University's 125th anniversary, you can see the project here.

Winter doing its thing along the Bushywild Overlook Trail near Ashford, WA.

Winter doing its thing along the Bushywild Overlook Trail near Ashford, WA.

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I hope this is the first of many in my new series aptly titled, "Fat Cats on Door Mats." If I find more over-weight felines lounging in front of doors, I will surely post them here. Check back often. You may choose to just keep this tab open and refresh it every few minutes or so.

If you haven't been, it's a pretty great place. So I made some watercolor type for the city which I call home. 

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Last October on a hike to Minotaur Lake we climbed over a small group of rocks to find a lakeside lunch spot only to look down and find this young buck not doing so well.

Although, it was really confusing as to why a seemingly healthy young deer would be floating dead in the water. It didn't make sense. Later, hiking around the lake, we found a large bird torn to pieces and some mystery poop with fur in it nearby. So this was the scenario we put together; the deer ran into the lake as a means to escape a mountain lion. But if you've ever been to Minotaur Lake, the back half is steep rock, one side rises up to 6,376' Labyrinth Mtn, the other drops down 500' to Theseus Lake below. Which leaves the shoreline along the front half easily accessible, by say, a speedy mountain lion looking for a meal. The trapped deer never conceded defeat to the mountain lion, instead chose to tread the frigid waters until he could no longer swim.

Happy Halloween!

In honor of the first day of fall, here's an old photo I took along the Superior Hiking Trail in 2003 as Lucas Will and I were doing the year end trail maintenance on a section near Silver Bay, MN.

For some reason this shot always stuck out in my memory, even 12 years later. Must be the crazy fall colors on that blue Minnesota sky!

Taken on Kodak 35mm film. 

Happy 99th Birthday to our National Park Service—arguably our country's second best idea. Someone has to look after and care for these special places and those who call those special places home, like this Black Tailed Deer in Olympic Nat'l Park.

With Mt. St. Helens under our belt, and growing ambitions to climb all the volcanos in Washington State, Mt. Baker (Known as Koma Kulshan to the indigenous people of the Pacific Northwest) seemed like a perfect next step in the process. 

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A huge congrats to King Felix Hernandez on reaching 2000 strikeouts today, becoming the fourth youngest pitcher ever to do so in MLB history.  And he did it on Mother's Day, in front of a hot pink clad King’s Court, just to make it that much more interesting during a 4-3 win over the Oakland A's.

Anyway, this was a little thing I made for the @copacino IG and Twitter feed to announce Felix's new milestone. 

14 Hands isn’t your run-of-the-mill wine made from your average vineyard. It’s different. They go beyond the norm. Where other’s just stick to water and sun to grow their grapes, 14 Hands does that, but also adds a little something extra. Perhaps it’s some extra excitement, or a little extra fun. Either way, you can taste the difference.

Agency: Copacino+Fujikado Copywriter: Andy Corbett Art Director: Andy Westbrock Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Agency Producer: Kris Dangla Production Co: Strange & Wonderful Directors: David Viau & Will Hyde

CLIENT: 14 Hands Vineyards
AD: Andy Westbrock
CW: Andy Corbett
CD: Mike Hayward
DIR: David Viau & Will Hyde
PROD: Strange & Wonderful
AGENCY: Copacino+Fujikado