The “rules” around money have always been…confusing. When you should retire, how much to put down on a house, when to save and when to spend… let’s face it, not many of those rules hold true anymore. Our challenge was to help people feel confident about something that’s historically uncomfortable to acknowledge: their finances. And by playing on the (questionable) money advice we’ve all gotten, we helped Gesa Credit Union stake a claim in the crowded Washington market by showing people there’s a healthier approach to money.

The other cool thing about this campaign launch was that it was a major rebrand for Gesa, now the second largest credit union in the state. With this, they unveiled a completely new logo, website, design look and feel, plus a fresh market as they branched out from Eastern Washington into Western Washington, and the Puget Sound region. And the team we worked with at Gesa was super awesome to work with, too. It was a true collaboration on every step of the way, which makes it real easy to be proud of all the work we’ve done and continue to do.

CLIENT: Gesa Credit Union | AD: Andy Westbrock | CW: Karina Zack | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Craig Brownrigg | PROD: Hobby Film | EDIT: Brian Alter | SOUND: HEARby | COLOR: Joel Voelker

Last week, the new Mariners player commercials made their debut, and they turned out as fun as it was to help make them. We found out that Nelson Cruz has his own side-hustle (which seems pretty conveniently tied to his main-hustle), as well as discover a new image for Kyle Seager, one of the leagues most consistent, hardworking veteran players. Plus, we get see some new players getting to know the personal details of King Felix Hernandez, and reveal that Robinson Canó bares a striking resemblance to another Mariner great.

Check them out and vote for your favorite here, as well as watch the out-takes.

Client: Seattle Mariners Agency: Copacino+Fujikado Art Director/Copywriter: Andy Westbrock Copywriter: Andrew Gall Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Prod Co: Blue Goose Productions Director: Ron Gross Ex. Producer: Bill Hoare Editor: Troy Murison, Dubs Inc.

Client: Seattle Mariners Agency: Copacino+Fujikado Art Director: Andy Westbrock Copywriter: Andrew Gall Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Prod Co: Blue Goose Productions Director: Ron Gross Ex. Producer: Bill Hoare Editor: Troy Murison, Dubs Inc.

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In a sort of strange Seattle sports tradition, for 20 years in fact, it isn’t quite spring in the Pacific Northwest until the Seattle Mariners commercials debut for the new season. The local media; from The Seattle Times, Seattle PI, to sports blogs like SB Nation, all chime in on their take for each spot. They’re generally well received and something fans see over and over as the season progresses through the summer. But because of all that, there’s a little pressure riding on them when Copacino+Fujikado, the ad agency behind the campaign for two decades now, gets to work on the new batch. And lucky for me, I got to throw my hat into the ring for 2014!

I’m quite happy and proud with how they turned out, too. Definitely proud to be apart of what’s become a bit of a local institution. So give them a watch, and be sure to check them out on the Mariners Blog to vote for your favorite:

Felix Hernandez gets the royal treatment with each new pitch Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.

Robinson Cano is a five-time All-Star and he's got the music and slow motion to prove it Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.

Beneath his quiet demeanor, Hisashi Iwakuma is full of surprises Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.

A celebration of Kyle Seager's gritty, throwback style Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.

Dolphin disappointment

Be on the lookout for some fun, quirky new commercials for Taco Del Mar soon. It stars a long board surfer riding on a never ending wave of deliciousness and a few of this friends from the sea. Oh, and he really loves the new TDM Shrimp Tostada. A lot. And he wants everyone to know.

Shhhh. Tostadas are here.

Attention, ocean...

CLIENT: Taco Del Mar  |  AGENCY: Wexley School for Girls  |  DIR: Fred Northrop Jr.  |  PROD CO: Southdown Creative

Last week our team at Wexley School for Girls launched our very first campaign for Taco Del Mar. We’ve been working super hard over the past few month on this, and it’s extremely rewarding to finally see this stuff out in the real world. And basically, here’s the idea behind it all:

AHHH...Tommy what happened? Can you fall into a giant burrito at TACO DEL MAR®? Of Course, Of Course!

Does Taco Del Mar have the biggest burritos on the planet? Of course. Does Taco Del Mar have the greatest Fish Tacos on earth? Of Course. Does Taco Del Mar make your food exactly like you want it with the most tantalizing ingredients? Of course. Does Taco Del Mar make your food fast? Of course. Is it filling and satisfying? Of course. And when your friend calls and asks, “Hey man, want to go grab some Taco Del Mar?” you’ll love it so much the answer isn’t just a single “Of course.” It’s an emphatic, “¡Of Course! ¡Of Course!”

Is this gorila eating a Mondo Burrito??? "Of course, Of course!"

It’s not often that one of your favorite pieces from a campaign happens to be a billboard, but it’s hard to see the “Cougar Fight” billboard and not smile. It still gets me, even though I’ve looked at it a thousand times. And as we roll out more work in the next few weeks for the campaign I’ll be sure to keep adding in the new stuff. So be on the look out for it. The whole campaign is going to be super fun and stupid in a good way.