When it comes to local brands or companies, you'd be hard pressed to find one more well-liked than KEXP 90.3FM. So when we got the opportunity to help them promote their year-end giving and donations, it felt like quite an honor. And since KEXP is the single biggest driver of music in our community, it only made sense to focus on the amazing things that can happen when we unite for a common cause, hence: "Everything sounds better when we're together."
This main illustration was then used to make direct mailers, social posts like this and this, banner ads, plus website imagery—all leading listeners to donate to their favorite human-powered radio station.
CLIENT: KEXP | ACD/ILLUSTRATION: Andy Westbrock | CW: Danielle Janota | ePROD: Josh Lieske | ECD: Vince Soliven | AGENCY: Copacino Fujikado