Let’s be honest, society has a way of putting a leash on us all. Even at an early age, we are taught to “behave” and to “mind our manners.” We’re supposed to be “buttoned up,” act “appropriately” and always color inside the lines.

But sometimes you just need to let it out. To get a little distance and free yourself to do whatever you want. 

So take the above photo for example. Even though you can’t hear this picture, let’s be honest, you can hear this picture. And the other thing is, you can’t do this at home. Or at work. You definitely can’t do this at a hotel or on a cruise ship, either. But that’s the beautiful thing about RVs, they bring you true, unbridled freedom. Which is now made accessible to everyone able to rend an RV through RVshare, because they are your vehicle for your outdoor expression.

Which is why RVshare invites everyone to Use Your Outside Voice—to let loose, embrace spontaneity, and welcome the uncomplicated moments in life. Because with an RV rental, the key to truly unbridled freedom is actually just a set of keys. So buckle up, let’s go!

Fresh Air, Fresh Brand

We refreshed RVshare’s brand to reflect their newly unleashed spirit. We introduced a new logo, established a color palette inspired by nature, illustrated a bevy of handmade elements, and redefined the way they looked and spoke to RV renters and owners everywhere.

CLIENT: RVshare | ACD/AD: Andy Westbrock | CW: Karina Zack | GCD: Lianne Onart | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR & EDIT: Janssen Powers | DP: Jeremy Snell | PROD: Farm League | SCORE: Benjamin Gustafsson | COLOR: Dante Pasquinelli | SOUND: Jacki! Zhou

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In a few weeks, two good friends of mine, Lucas Will and Greg Petry, are set to embark on a trip they’ve dubbed, Superior Dream. Their plan is to circumnavigate Lake Superior, the largest freshwater lake in the world, in kayaks they’re building with they’re own two hands. It’s pretty awesome stuff if you ask me.

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To do my part in supporting this, I teamed up with the guys to help make a logo you see above for this momentous event. And please do your part to support as well. Go check out their site, read their blog and pour over all the pictures of them building their Greenland style kayaks. It doesn’t get much better than seeing a bunch of random sticks come together to form a such a beautiful craft. And then to think about paddling that around this:

And be sure to keep an eye out for Superior Dream in the future too. They’re planning to film the entire process and release a documentary after it’s all said and done.