Prithee, why doth thou go by automobile? You sit-ith in traffic for hours on end. Observe thy gas gauge dwindle ‘til no more. And shill out $47 for “early bird” parking. Why go through all this drama?

Good question. Which is why Sound Transit wanted to shed light on a better choice: riding Link light rail. Through Shakespearian language, stage-driven direction, and a cast of proper thespians, we dramatized that moment of choice between driving or riding Sound Transit to your destination. This was done during a time of rapid expansion across the Puget Sound region, namely in areas where Link light rail had never existed, giving residents a new choice and new questions to ask. Huzzah!

CLIENT: Sound Transit | ACD/AD/ILLUSTRATION: Andy Westbrock | CW: Karina Zack | ECD: Vince Soliven | CCO: Mike Hayward | PROD: Kris Dangla & Jen Allen | AGENCY: Copacino Fujikado | DIR: Mike Egan | PROD CO: Revery | EDIT: Brian Alter | AUDIO: Bad Animals | COLOR: Taylor Pool at Trafik

When it comes to a pair of pleated slacks, simply head down to the mall and buy yourself a pair. That’s not the case when we’re talking about Carhartt work pants – the toughest, hardest working, longest lasting pants the world has ever known. Because you don’t just “buy” a pair of Carhartt’s, you hire them. You enter into an unshakable bond between man and pant. A loyal co-worker who will be with you every step of the way. Which is exactly how it’s been since Hamilton Carhartt founded his namesake company back in 1889. And that won’t be changing anytime soon, either.

So the next time you have a job that’s bigger than any one person can handle, look to Carhartt. And Hire These Pants. 

Anywho, this was a super fun campaign to work on with Carhartt, and one of my personal favorites since being at Wexley. Not only is it always a pleasure to wrap your head around such a great brand, the end product turned out great and our clients were super happy, too. That always helps. And we also got to work with the extremely talented John Keatley to shoot our badass pants. And if that wasn’t enough, Mr. Andre Vriesman even got to be the pant model. Unfortunately we had to photoshop him out in the end, but if you don’t believe me, here’s proof: