RVshare the Total Solar Eclipse
Today, parts of North and Central America will be treated to an awe-inspiring celestial event during the total solar eclipse. And while there’s been a lot of recent buzz about it over the past few weeks, our friends at RVshare were keenly aware this phenomenon was approaching way back in 2023. Why? Because it’s the perfect reason to book an RV and make sure you’re in position along the “path of totality.” The next one isn’t for another 20 years, so this might be your shot.
Since this literally a once-in-a-generation event, we were beyond excited to partner with RVshare and make a short but sweet spot highlighting this opportunity for adventure seekers. And because this was, at the time, something that hadn’t happened yet, we took the animation approach to tell the story of a family getting out of the city, finding the a great campsite, and enjoying the total solar eclipse from the perfect spot! Karina Carlson and I wrote the story, then I illustrated the landscapes, artwork and typography, and we worked with Josh Lieske to bring the animation to life.
CLIENT: RVshare | ACD/AD/ILLUSTRATION: Andy Westbrock | CW: Karina Carlson | ANIMATION: Josh Lieske | EDIT/AUDIO: Brian Alter | CCO: Mike Hayward | PROD: Jen Allen | AGENCY: Copacino Fujikado