Hop On Sound Transit

To put it mildly, life. Is. A. Lot. And it rarely lets up. From the time you wake up and until you go to sleep, there’s a lot of stuff on your shoulders: jobs, school and babies. Meals that need to be cooked, served and eaten. Laundry that needs laundering and Instagram feeds that need scrolling. How are we supposed to do it all?

I donno, I’m not here to solve all your troubles. But I do know at least one responsibility you can turn over to someone else, and that’s your commute. Instead of stressing out about driving, traffic, parking, or whatever— just kick back and let Sound Transit take you there.

And with routes and rails connecting the region, including a few newly opened stops, people can rely on Sound Transit to give ’em a lift to wherever they’re going. So we decided to take that promise literally.

We created a character: the embodiment of Sound Transit’s entire transportation system, who happens to be in a cool bespoke suit. As he treks around the Sound, riders can hop on and take the burden of the trip off their shoulders. Bing-bong!

We found a great production partner in the Docter Twins and Thinking Machine who really helped to solidify our plans to carry humans around on top of other humans, and they didn’t even bat an eye. This was a perfect situation where everyone had to come to the table with a problem-solvers mindset everyday, and it showed in the end result. And it was also a ton of fun. A number of us, including your’s truly, were even able to climb aboard our human Sound Transit during the shoot. See if you can spot us!

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